Ihor Romaniv

Product Design & Practice Lead, Sombra

Jun 2021 – May 2026

Promoted from Lead UI/UX Designer in Feb 2025.

• Designed and launched a B2B fulfillment portal for a US logistics provider serving 1,300+ wineries and handling 10M packages annually.
• Redesigned the sales-to-installation experience for a US flooring business, streamlining quoting, approvals, and paperwork to reduce manual processing time by an estimated 22%.
• Led a UX audit and designed improvements to identity verification and savings-group enrollment for a digital savings platform, increasing verification completion from 50% to [70% — placeholder].
• Led an accessibility audit for a Canadian financial services client, authored sections of a VPAT-based conformance report, and translated WCAG 2.2 AA findings into design-system updates and remediation guidance.
• Grew Sombra’s design team from 5 to 17 designers through hiring, mentoring, and expanding design engagements with new and existing clients.
• Led 20+ design presales engagements and 6 discovery projects, securing 8 new client engagements for Sombra.
• Developed Sombra’s design practice by shaping its service offering, introducing AI-enhanced design workflows, and integrating design expertise into sales and delivery processes.

UX Designer, EPAM Systems

Aug 2017 – May 2021

• Designed SAP’s global digital asset management platform for marketing, sales, and partner teams, supporting content delivery to 100K+ users and 35M+ annual asset interactions.
• Designed two new internal SAP products for HR communications and email creation, taking both from concept to launch as part of a team-led initiative.
• Conducted multiple rounds of on-site user research and stakeholder workshops in Germany and the US, translating findings into product design decisions and defining a new direction for content discovery across SAP’s digital asset management platform.

UI/UX Designer, EchoUA

Feb 2016 – Jun 2017

• Designed a legal case-timeline application from concept through implementation, enabling legal teams to organize and present case events alongside supporting documents.
• Shaped the user experience of a martial arts school management system spanning class scheduling, memberships, payments, and self-service attendance check-in.
• Served as the sole designer for a ~30-person company, delivering product interfaces, websites, landing pages, and graphic design.

Architectural Visualization Designer, Design Group Mascaron

Jun 2015 – Nov 2015

• Created 3D architectural models, visualizations, and renderings using SketchUp, Autodesk 3ds Max, AutoCAD, and Graphisoft Archicad.